the Art of Advocacy
Free webinar series for professional advocates
The Art of Advocacy© is a free four-part webinar series designed to support professionals working at all levels in government relations, public affairs, strategic communications, regulatory affairs, patient advocacy and public policy.
The tools and frameworks shared in this webinar series can help guide your strategic planning process and aid you in identifying and approaching the right partners to get your message out. We give you practical tools and examples on how to analyze the strengths and weaknesses of your policy solution and how to plan an integrated campaign to advance your policy issue. We also feature conversations with public affairs and patient advocacy leaders practicing the art of advocacy every day to advance health care change in nonprofit and corporate roles.
Webinars
Maximizing Your Impact
INTEGRATING COMMUNICATIONS AND GOVERNMENT AFFAIRS FOR SUCCESSFUL ADVOCACY
Break through the noise and achieve your policy goals, once and for all! In this lesson, leaders from CURA share their proven approach to building results-driven communications campaigns.
Duration: 58 minutes
Moderator: Casey Dillon
Speakers: Anne Woodbury, Scott Leezer
Choosing Your Battles
A FRAMEWORK FOR DEVELOPING STRATEGIC ADVOCACY PRIORITIES
Every organization likely has multiple policy priorities. CURA Strategies created a framework—the Issue Prioritization Rubric©—to help clients determine which priorities to focus on and identify the the challenges and opportunities they may encounter.
In this course, the CURA team walks you through the framework and demonstrates how it was used successfully to advocate for Medicare coverage for opioid treatment programs and direct more than $35 million in federal research funding for cardiomyopathy. Additionally, we interviewed Natalie Tietjen from The American Foundation for Suicide Prevention to learn how the organization sets its annual policy priorities. Visit our Resources page to learn more about the rubric.
Duration: 57 minutes
Moderator: Anna Easterbrooks
Speakers: Natalie Tietjen, Anne Woodbury, Casey Dillon, Scott Leezer
Thought Leadership is Dead
LONG LIVE THOUGHT PARTNERSHIP
Take your organization further by asking big questions and building a community of people committed to finding the answer. That’s the heart of what CURA calls thought partnership. Watch this video lesson to learn how to approach thought partnership authentically. The lesson includes a conversation with Chris Porter, Vice President of Government Affairs and Policy for Travere Therapeutics and Lauren Lee, who was working with NephCure International during the recording of this lesson.
Duration: 55 minutes
Moderator: Scott Leezer
Speakers: Lauren Lee, Chris Porter, Anne Woodbury, Scott Leezer
Identify the Right Partners
CATALYZE, CONVENE & ALIGN
In an era where thought partnership is the key to influence, learn how to identify and prioritize high-value partners while building authentic relationships that catalyze change. You will learn about the Influencer Index©, CURA’s proprietary model for mapping and prioritizing stakeholders. Visit our Resources page to download the Influencer Index. This lesson includes an interview with government affairs veteran Mike Mawby, former government affairs executive with companies such as Novo Nordisk and Ferring Pharmaceuticals.
Duration: 1 hour 1 minute
Moderator: Anne Easterbrooks
Speakers: Michael Mawby, Anne Woodbury, Scott Leezer, Anne Easterbrooks
Need help planning or executing your advocacy campaign?
CURA Strategies is an award-winning public affairs and strategic communications consulting firm in the Washington, D.C. area that specializes in health care advocacy. Fill out the form to the right to set up a call with us to discuss how we can help mobilize your mission.
